Homewares in South Africa

Homewares in South Africa

Food storage and kitchen utensils recorded the fastest growth under homewares in 2018. The growth in food storage can be attributed to wider product offerings and diversification in addition to more supermarket chains offering an extensive range of private label as well as branded products in this area. These products remain popular as they are utilised by both children and adults, either as school or work lunch boxes, filled with food that has been prepared in advance.

Euromonitor International's Homewares in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Homewares in South Africa
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Food Storage and Kitchen Utensils Recorded Significant Growth Over the Review Period
Preference Based on Colour Continues To Influence Product Choice
Wide Product Offerings and Extensive Subcategories Driving Success of Leading Homewares and Home Furnishing Stores
Competitive Landscape
Hendler & Hart To Expand Product Range With Premium Brand Offerings From Tefal and Krups
Mr Price, Tupperware and Prestige Brands Leads Individual Categories
New Edgars Home Store Concept To Be Implemented
Category Data
Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Executive Summary
Leading Players and Retailers Taking Steps To Circumvent Low Growth Recorded Due To Technical Recession in 2018
Products That Helped Consumers Save Costs Remain Popular
Acquisitions and Agreements in Response To Tough Economic Conditions
Online Retailing Growing in Popularity, But Brick-and-mortar Expansion Still Being Emphasised
Marginal Growth Anticipated Over the Forecast Period If Tough Economic Conditions Prevail
Market Data
Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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