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Homewares in South Africa

Homewares in South Africa

As consumers are becoming more constrained in their spending patterns and as currency volatility persists, increased pressure on average unit prices is being experienced by a number of products in homewares. Coupled with poor economic conditions and rising costs of living, this all contributes to added pressure on consumer spending for homeware products. However, despite these challenges, demand continues to be sustained for these goods, most particularly in the kitchen products subcategory.

Euromonitor International's Homewares in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOMEWARES IN SOUTH AFRICA
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Pressure on Consumer Spending Countered by Positive Growth in Kitchenware Products
Colour Preferences Have Strong Influence on Consumer Choice
Homewares and Home Furnishing Stores Most Popular Channel Based on Wide Product Portfolios and Extensive Category Penetration
Competitive Landscape
Mr Price Group Maintains Lead in Homewares Based on Product Diversification and Extensive Coverage
Consumer Choice and Preference Continue To Influence Product Offerings
Category Data
Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Despite Water Restrictions, Home and Garden Continues To Grow
Gardening Heavily Influenced by Ongoing Drought
Millennials Gaining Momentum As Crucial Consumer Segment As Their Spending Power Increases
Home and Garden Industry Remains Heavily Fragmented
Consumers Expected To Support Industry With Marginal Home and Garden Growth, With DIY Products Gaining Traction
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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