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Homewares in the Philippines

Homewares in the Philippines

Several local manufacturers have successfully captured a share of the Filipino homewares category. Omega Housewares relaunched its brand in 2018 with a strong marketing campaign, the “OMG Omega!” Launched in 1989 by Ramesh Trading Corporation, Masflex recognised an unmet need in the cookware category amongst those looking for quality products with affordable prices. Now Masflex’s marketing strategies include partnership with different well-known Filipino chefs to help promote the product. World...

Euromonitor International's Homewares in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Homewares in the Philippines
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Local Manufacturers Enjoy Established Brand Presence
New Innovation and Designs Excite Emerging Sophisticated Market
Wide Variety of Market Preference Will Sustain Growth
Competitive Landscape
Tupperware Maintains Lead
Omega Houseware's Grand Relaunch
Unbranded Products Proliferate in E-commerce
Category Data
Table 1 Sales of Homewares by Category: Value 2013-2018
Table 2 Sales of Homewares by Category: % Value Growth 2013-2018
Table 3 Sales of Homewares by Material: % Value 2013-2018
Table 4 NBO Company Shares of Homewares: % Value 2014-2018
Table 5 LBN Brand Shares of Homewares: % Value 2015-2018
Table 6 Distribution of Homewares by Format: % Value 2013-2018
Table 7 Forecast Sales of Homewares by Category: Value 2018-2023
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Executive Summary
Market Conditions Remain Favourable for Home and Garden
Industry Anticipates Entry of A Major Player
High Levels of Fragmentation With Increased Competition
Store-based Retailers Dominate Home and Garden Sales
New Market Segments To Sustain Growth
Market Data
Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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