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Homewares in Italy

HOMEWARES IN ITALY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Variety Stores Growing Their Retail Shares
Both Women and Men Are Target Customers for Homewares
Low Marriage Rate Negatively Influences Sales of Homewares
Competitive Landscape
Bormioli Luigi Acquires Bormioli Rocco
Tupperware Still Focused on Microwaveable Products
Alessi Looking for A Business Partner
Category Data
Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Government Stimulus Continues To Support Sales
Real Estate Market Shows Signs of Recovery
Ikea Needs To Simplify the Customer Journey
Online Marketplaces Are A Great Opportunity for Independents
Shopping Experience To Drive Customers To Physical Stores in the Future
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Homewares in Italy

Thanks to the tough economic environment and decreasing disposable income for many consumers, in 2017 Italy experienced significant growth in the variety store channel, to the detriment of other channels like hypermarkets. Compared to previous decades, one-euro outlets progressively gave way to larger retail venues, offering a wide range of homeware products at all prices. Product quality has also improved over time.

Euromonitor International's Homewares in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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