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Homewares in Germany

Homewares in Germany

The healthy living trend is impacting several homewares categories, kitchen utensils in particular. Consumers are trying to eat healthily and so are increasingly preparing food at home to take to work and cooking for family and friends. At the same time, they are demanding high quality equipment in their kitchens, with this set to boost sales of premium cookware in particular over the forecast period. However, as homewares in Germany is already very mature, future growth will likely be modest.

Euromonitor International's Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOMEWARES IN GERMANY
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Healthy Living Trend Impacting Homewares
Premiumisation Benefits Higher-end Manufacturers
Cookware Set To Be the Best Performer Over the Forecast Period
Competitive Landscape
Das Depot the Fastest Growing Homewares Retailer
Zara Home Continues To Expand
Butlers Files for Insolvency Protection
Category Data
Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Record Steady But Moderate Current Value Growth
Technology Starts To Impact Home and Garden
Innovation, Diversification and Added Value Stand Out As Key Differentiators
Specialists Remain Important But Internet Retailing Records the Strongest Growth
Home and Garden To Benefit From Technology-driven Premiumisation
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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