Compared with the review period, the value growth for homewares remained similar, at 1% in 2016, with a number of factors working in tandem. On the one hand, due to a high level of disposable income and busy lifestyles, an increasing number of Germans enjoyed the convenience of having dinner away from home. As a result, this had a negative impact on homewares, as kitchen and dinnerware lost significance over the review period.
Euromonitor International's Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Dining, Kitchen.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Homewares market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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