Market Research Logo

Homewares in China

Homewares in China

With accelerated urbanisation in China in recent years, the number of urban households and the middle-classes increased, leading to a further increase in purchasing power. At the same time, local consumers had new demands in terms of the quality and quantity of consumer goods such as homewares, which were increasingly promoted due to the potential for growth. Moreover, the pursuit of healthy and eco-friendly lifestyles led people to more often cook for themselves at home, rather than eating meal...

Euromonitor International's Homewares in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOMEWARES IN CHINA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Steady Progression in Homewares Is Related To Rising Purchasing Power
the Premiumisation Trend Leads Consumers To Invest More
Greater Consumer Education Promotes Wider Awareness of Homewares
Competitive Landscape
Zhejiang Supor Continues To Lead Homewares in 2017
Domestic Manufacturers of Homewares Lead
Homewares in China Remains Very Fragmented
Category Data
Table 1 Sales of Homewares by Category: Value 2012-2017
Table 2 Sales of Homewares by Category: % Value Growth 2012-2017
Table 3 Sales of Homewares by Material: % Value 2012-2017
Table 4 NBO Company Shares of Homewares: % Value 2013-2017
Table 5 LBN Brand Shares of Homewares: % Value 2014-2017
Table 6 Distribution of Homewares by Format: % Value 2012-2017
Table 7 Forecast Sales of Homewares by Category: Value 2017-2022
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Grow at A Steady Pace
Consumption Upgrading Contributes To Growth in Home and Garden
Strong Fragmentation Remains, With Many Minor Unbranded Products
Offline Channels Integrate With Online Channels, Boosting Sales
Saturation and Housing Policy May Dampen Growth in Home and Garden
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report