With help from a rapidly rising middle-income bracket, Asia Pacific surpassed Western Europe as the leading homewares market in 2014. However, longer working hours and reduced incentives to cook at home are lengthening replacement cycles and impeding volume growth. Brands poised for growth will be those that can boast both brand quality and product aesthetics, and these qualities are expected to be promoted more through digital platforms and social media over the forecast period.
Euromonitor International's Homewares in Asia Pacific global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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