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Homeshopping in South Korea

Homeshopping in South Korea

Homeshopping channel is expected to record steady growth over the forecast period, due to aggressive marketing with celebrities. Since homeshopping is losing its key growth driver compared to before when the channel was rapidly growing from 2009 to 2013, homeshopping companies are trying various strategies to attract more customers. For instance, they collaborate with entertainment content and celebrities to make the shopping show more like an entertainment show. Super Junior, which is a K-pop b...

Euromonitor International's Homeshopping in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Homeshopping in South Korea
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Homeshopping Channel Records Steady Growth Due To Aggressive Marketing
Homeshopping Players Are Opening Offline Stores To Overcome Non-store Retailing Limitations
New Product Types Are Sold in Homeshopping Channel
Competitive Landscape
Mobile Channel Sales Expected To Make Homeshopping Much More Competitive
Lotte Homeshopping Adapts Vr Technology To Enhance Consumer Experience
Private Label Products Will Lead the Homeshopping Channel
Channel Data
Table 1 Homeshopping by Category: Value 2013-2018
Table 2 Homeshopping by Category: % Value Growth 2013-2018
Table 3 Homeshopping GBO Company Shares: % Value 2014-2018
Table 4 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 5 Homeshopping Forecasts by Category: Value 2018-2023
Table 6 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Executive Summary
Lifestyle Changes Are Affecting Retailing Channels
Significant Increase of Mobile Internet Retailing
With Low Consumer Confidence in Spending, Consumers Still Seek Value-for-money Products
New Concepts With Advanced Technology Are Developing
Multi-complex Shopping Centres With Hybrid Outlets Are in Trend
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources

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