Homeshopping in South Korea
More homeshopping operators engaged in O2O (online to offline) strategies in 2017. Major brands such as Hyundai Homeshopping, CJ O Shopping and Lotte Homeshopping opened offline outlets to attract more consumers. Lotte Homeshopping opened four offline outlets in 2017; Hyundai Homeshopping had two offline units and CJ O Shopping had eight. Major operators aggressively opened offline outlets to attract more customers and to let them experience the products and services on offer. As homeshopping ha...
Euromonitor International's Homeshopping in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Apparel and Footwear through Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear through Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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