Homeshopping in Denmark

HOMESHOPPING IN DENMARK

Euromonitor International

January 2017

LIST OF CONTENTS AND TABLES

Headlines

Trends

Competitive Landscape

Prospects

Channel Data

Table 1 Homeshopping by Category: Value 2011-2016

Table 2 Homeshopping by Category: % Value Growth 2011-2016

Table 3 Homeshopping GBO Company Shares: % Value 2012-2016

Table 4 Homeshopping GBN Brand Shares: % Value 2013-2016

Table 5 Homeshopping Forecasts by Category: Value 2016-2021

Table 6 Homeshopping Forecasts by Category: % Value Growth 2016-2021

Executive Summary

Falling Consumer Prices Help the Retailing Market To Grow in 2016

Rise of the Internet and M-commerce

Marginal Growth for Both Grocery Retailers and Non-grocery Specialists

Stable Competitive Landscape Led by Coop and Dansk Supermarked

Positive Economic Indicators Are Set To Boost Retailing Over the Forecast Period

Key Trends and Developments

Rising Consumer Confidence Boosts Sales of Non-groceries

Shopping Behaviour Becomes Increasingly Polarised

Growth in Internet Retailing Has A Detrimental Impact on Store-based Sales

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type 2016

Physical Retail Landscape

Cash and Carry

Table 7 Cash and Carry Sales: Value 2011-2015

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016

Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016

Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016

Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016

Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016

Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016

Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016

Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016

Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016

Table 21 Retailing GBO Company Shares: % Value 2012-2016

Table 22 Retailing GBN Brand Shares: % Value 2013-2016

Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016

Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016

Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016

Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016

Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016

Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016

Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016

Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016

Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016

Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021

Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021

Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021

Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021

Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021

Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021

Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021

Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021

Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021

Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021

Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021

Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021

Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021

Definitions

Sources

Summary 2 Research Sources

Homeshopping in Denmark

Homeshopping was predominantly characterised by ongoing decline throughout the review period due to the migration of consumers from homeshopping to internet retailing. Despite the fact that homeshopping is considered an outdated selling method in retailing, the channel was sustained by a small number of companies which have a longstanding presence in the country.

Euromonitor International's Homeshopping in Denmark report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear through Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Homeshopping market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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