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Homeplus Co Ltd in Retailing (South Korea)

Homeplus Co Ltd in Retailing (South Korea)

Homeplus Co Ltd was bought by private equity firm MBK Partners in 2016 from British retail giant Tesco Group. However, Homeplus is currently experiencing a decline in operating profits and suffers from the lack of a future growth engine. While other competitors such as E-Mart Inc and Lotte Shopping Co Ltd actively develop and launch their private label and O2O services, Homeplus is not doing enough to launch as many products and services. Therefore, the company expects to undergo a difficult per...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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    HOMEPLUS CO LTD IN RETAILING (SOUTH KOREA)
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Strategic Direction
    Company Background
    Digital Strategy
    Summary 1 Homeplus Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016
    Private Label
    Summary 2 Homeplus Co Ltd: Private Label Portfolio
    Competitive Positioning
    Summary 3 Homeplus Co Ltd: Competitive Position 2016

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