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Home Video in Vietnam

Home Video in Vietnam

Thanks to the good performance of the Vietnamese economy, the majority of consumers saw their incomes rise towards the end of the review period, which has enabled them to spend more on home video products. The main category, LCD TVs, has expanded more across both urban and rural areas as a result of people’s higher income levels and rising standards of living, with an increasing percentage of households now owning a TV set. Moreover, televisions are considered part of the home décor in Vietnam,...

Euromonitor International's Home Video in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Video in Vietnam
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Televisions Increasingly Drive Overall Sales, Boosted by Rising Purchasing Power and Interest in New, Internet Smart Models
the Bigger Screen Is Better for the Vietnamese, While Big Sporting Events Will Keep Sales Spiking
Video Players Are Out of Sync With Connected Consumers
Competitive Landscape
Samsung's Prolific Marketing and Promotion Helps To Cement Its Leadership
Internationals Lead Through Consumer Recognition and Product Innovation, While Domestic Players Are Growing Through Cheaper Televisions
Large Retail Chain Dienmayxanh Provides Opportunities for Further Rural Penetration
Category Data
Table 1 Sales of Home Video by Category: Volume 2014-2019
Table 2 Sales of Home Video by Category: Value 2014-2019
Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Home Video: % Volume 2015-2019
Table 7 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 8 Distribution of Home Video by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 10 Forecast Sales of Home Video by Category: Value 2019-2024
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Executive Summary
Growth Continues To Decelerate in 2019, With Producers Having To Work Harder To Sell To Device-sufficient Consumers
Premium Sales Are Rising As Incomes and Living Standards Increase
Aggressive and Sustained Advertising Characterises An Increasingly Competitive Landscape
Internet Retailing Is Now A Major Channel in Consumer Electronics
Achieving Volume Growth Will Be Tougher As Competition Increases and Consumers Have Less Need To Upgrade Their Devices
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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