Home Video in Greece

Home Video in Greece

Major sports events have long been a key driver of demand for the televisions category in Greece. After many consumers purchased new TVs in 2018 in anticipation of the FIFA World Cup, total volume sales of these devices subsequently declined in 2019. While a further drop in volume sales is projected for 2020 as a whole, the rate of decline is likely to be considerably slower than that recorded the previous year. This is despite the fact that in addition to causing a steep economic recession, COV...

Euromonitor International's Home Video in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Video in Greece
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Demand for televisions improves as Greeks spend more leisure time at home
Falling prices help to broaden the appeal of OLED TVs
LG consolidates overall lead on the back of competitive prices and new launches
RECOVERY AND OPPORTUNITIES
LCD TVs set to remain dominant despite rapid expansion of OLED TVs
Migration to streaming media will continue to reduce demand for video players
Premiumisation trend will be reinforced by increasing maturity
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2015-2020
Table 2 Sales of Home Video by Category: Value 2015-2020
Table 3 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Video by Category: % Value Growth 2015-2020
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 7 NBO Company Shares of Home Video: % Volume 2016-2020
Table 8 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 9 Distribution of Home Video by Channel: % Volume 2015-2020
Table 10 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 11 Forecast Sales of Home Video by Category: Value 2020-2025
Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 16 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 17 Sales of Consumer Electronics by Category: Value 2015-2020
Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 19 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 22 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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