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Home Video in Germany

Home Video in Germany

Despite already high penetration in Germany, home video and televisions in particular recorded positive volume and current value growth in 2018. One of the main reasons for the increase in volume sales was the holding of major sporting events during the year, such as the Winter Olympics and the FIFA World Cup, which prompted some Germans to replace their old televisions with newer, larger and often better models. With regard to value sales, growth was mostly achieved by an ongoing rise in demand...

Euromonitor International's Home Video in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME VIDEO IN GERMANY
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Positive Growth in 2018 Driven by Big Sporting Events and Demand for More Sophisticated Models
Oled Televisions Continues To Record Triple-digit Growth in 2018
Old Habits Die Hard
Competitive Landscape
Samsung Maintains Its Leading Position Thanks To A Range of Both Affordable and Innovative Products
Innovation the Main Driver of Sales
Emerging Manufacturers To Increase the Level of Competition
Category Data
Table 1 Sales of Home Video by Category: Volume 2013-2018
Table 2 Sales of Home Video by Category: Value 2013-2018
Table 3 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 4 Sales of Home Video by Category: % Value Growth 2013-2018
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 7 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 8 NBO Company Shares of Home Video: % Volume 2014-2018
Table 9 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 10 Distribution of Home Video by Channel: % Volume 2013-2018
Table 11 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 12 Forecast Sales of Home Video by Category: Value 2018-2023
Table 13 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 14 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 16 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023
Executive Summary
Consumer Electronics in Germany Supported by Innovation and Added Value
Convenience, Premiumisation and Sporting Events Help To Offset Negative Factors
Competition Remains Fierce As New International Players Emerge
Specialist Retailers Back on Track With Product Demonstrations, Professional Advice and Online Platforms
An Already High Level of Product Sophistication Set To Limit Future Growth
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 18 Sales of Consumer Electronics by Category: Value 2013-2018
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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