During 2016, televisions recorded a decline of 2% in volume terms to total 1.5 million units sold, negatively impacted by the high level of maturity (as a consequence of the good performance the category registered earlier in the review period), an economic slowdown, higher unit prices and the rising importance of millennials within the consumer base. In the second half of 2015, the Colombian economy entered a phase of deceleration with the strong decline of commodity prices in the international...
Euromonitor International's Home Video in Colombia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Televisions, Video Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Video market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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