Home Laundry Appliances in Nigeria

Home Laundry Appliances in Nigeria

Within Nigeria, home laundry appliances, specifically washing machines, are mainly used by middle to upper-class consumers, who are making less and less use of traditional methods of cleaning, such as hand washing. However, hand washing clothing remains popular amongst the lower-income classes, with many viewing laundry appliances as luxuries that are not necessary or required.

Euromonitor International's Home Laundry Appliances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Laundry Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Laundry Appliances in Nigeria
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Washing Machines Are Popular With High-income Consumers, While Lower-income Customers View the Appliances As Luxuries
As More Women Enter the Workforce, Time-poor Lifestyles Increase Purchases of Home Laundry Appliances
Semi-automatic Washing Machines Records Fastest Growth As Consumers Appreciate the Minimal Effort in Using Them and the Affordable Price Points
Competitive Landscape
Airflow Engineering Works Ltd Takes the Lead, As Fouani Nigeria Ltd Loses Share To the Player
Bosch and Beko Release Auto Dosing Washing Machines, However, They Perform Poorly Due To High Unit Prices
Electronics and Appliance Specialist Retailers Dominate, Due To Quality Service and Product Warranties
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 2 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Executive Summary
Economic Stability, the Rise in Busier Lifestyles and Increasing Urbanisation Drives Growth in 2019
the Growing Number of Women in the Workforce, the Demand for Convenience, and the Health and Wellness Trend Shapes the Landscape
Fareast Mercantile Co Ltd Retains Its Lead, But All Players Have Competition From Second-hand Goods
Electronics and Appliance Specialist Retailers Continue To Lead Distribution, Yet Internet Retailing Is on the Rise
Growth Over the Forecast Will Be Boosted by Growing Competition, Increased Disposable Incomes and the Stable Economy
Market Indicators
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 17 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 20 Sales of Consumer Appliances by Category: Value 2014-2019
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 27 Sales of Small Appliances by Category: Volume 2014-2019
Table 28 Sales of Small Appliances by Category: Value 2014-2019
Table 29 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 30 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 33 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 34 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 35 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 36 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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