Home Insecticides in Kenya

Home Insecticides in Kenya

Growth in home insecticides in Kenya is fuelled by the need for prevention of insect-borne diseases, especially malaria. As cities are expanding to accommodate larger populations, they are increasingly becoming prone to pest infestation. The prevalence of malaria remains high in the country and thus growth is driven by consumers looking for the most effective solutions to kill mosquitos. The mosquito repellent market is expected to register notable growth in the forecast period due to a rise in...

Euromonitor International's Home Insecticides in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Home Insecticides in Kenya
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Rise in infectious diseases and increased consumer health awareness drive sales
Counterfeit insecticides infiltrate the market
Demand for insecticide coils may decline as consumers switch to more advanced products
COMPETITIVE LANDSCAPE
Reckitt Benckiser’s strong presence ensures its lead in 2019
Manufacturers innovate to meet consumer demands
Malaria vaccine expected to negatively affect insecticides manufacturers
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2014-2019
Table 2 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 4 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 5 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Dynamic growth continues, with a shift towards higher-value home care products
Urbanisation, rising incomes and more demanding lifestyles fuel demand
Established brands and innovation ensure multinationals maintain their lead
Modern retailers lead distribution with their wide product range and affordable prices
Further strong growth anticipated, although challenges remain
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Distribution of Home Care by Format: % Value 2014-2019
Table 13 Distribution of Home Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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