Home Insecticides in Brazil

Home Insecticides in Brazil

While consumption in 2018 was relatively weak, manufacturers and retailers continued to strongly promote the category, primarily spray/aerosol insecticides, where free products are traditionally offered when one is purchased. Also, as it is a category in which demand relies steadily upon true need and is not consistent throughout the year, promotion is not as effective as in other categories since a lower price will not trigger more consumption if there is no necessity to kill insects. This impu...

Euromonitor International's Home Insecticides in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME INSECTICIDES IN BRAZIL
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Seasonal Demand Makes Promotion Less Effective
Exogenous Factors Do Not Support Sales Growth in 2018
Electric Insecticides Rebounds Despite A Sluggish Economic Recovery
Competitive Landscape
Reckitt Benckiser and Ceras Johnson Maintain Their Dominant Positions
Weak Demand Does Not Draw Any Interest in Private Label Initiatives
Category Data
Table 1 Sales of Home Insecticides by Category: Value 2013-2018
Table 2 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 4 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 5 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 6 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Executive Summary
High Price-elasticity in Home Care Is Stretched As Result of Frugality
Amid Rationalisation in Purchasing, More Added-value Products Gain Ground
the Gap Between Multinationals and Local Players Shrinks
Knowledge of Brazilians' Sensorial Identity Is A Way of Adding Value
the Outlook Is Positive As Faster Innovation Pace Is Linked With Market Maturity
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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