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Home Improvement in Turkey

Home Improvement in Turkey

Thanks to the loose fiscal policy of the government, home improvement performed well in current value terms in 2017, along with positive developments in sales of durable goods and housing. However, a sharp slowdown started in the economy in early 2018. As the depreciation of the Turkish lira became more significant in the second half of the year, home improvement suffered, as players were forced to make price revisions. Home improvement was also affected by the dramatic slowdown in the housing m...

Euromonitor International's Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Improvement in Turkey
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Economic Hardship Continues To Hamper Value Growth
Power Tools Will Make A Strong Contribution To Value Growth
Home Paint Is Predicted To Recover
Competitive Landscape
Domestic Companies Continue To Lead
An Increase in Import Tariffs on Hand Tools
Izmir El Aletleri San Ve Tic Acquires Gedore and Altas
Category Data
Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Executive Summary
Home and Garden Registers Current Value Growth in 2018
A Dramatic Slowdown in Current Value Growth Due To Economic Downturn
Branded Products Continue To Benefit From Retail Modernisation
Sales Increase Through Discounters and Internet Retailing
Current Value Growth Due To Rising Prices and Economic Recovery
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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