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Home Improvement in Turkey

Home Improvement in Turkey

Primarily thanks to increasing demand for more convenient solutions, power tools recorded strong current value growth over the review period, although the category experienced a significant rise in unit prices due to the depreciation of the Turkish lira. Over the forecast period it is expected that this trend will persist, with power tools continuing to record stronger gains than many other home improvement categories. This will be largely down to an anticipated increase in the value share of co...

Euromonitor International's Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME IMPROVEMENT IN TURKEY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Power Tools To Continue To Make A Significant Contribution To Category Value Growth
Per Capita Sales of Decorative Paint To Register Slow But Positive Growth
Value Share of Internet Retailers and Discounters Expected To Rise Significantly
Competitive Landscape
Local Players Maintain Their Positions in Home Improvement
Home Improvement Manufacturers To Focus on More Innovative Marketing and Communication Activities
Some Small and Medium-sized Home Improvement Players Expected To Exit the Marketplace
Category Data
Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Records Positive Current Value Growth in 2017
Increasing Price Sensitivity of Consumers Hampers Stronger Value Growth
Branded Home and Garden Gains Significant Value Share in 2017
Internet Retailers and Discounters Play A Key Role in Driving Value Growth
Further Steady Value Growth Anticipated Over the Forecast Period
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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