Market Research Logo

Home Improvement in Taiwan

Home Improvement in Taiwan

Home improvement recorded the greatest value decline within home and garden overall, mainly due to the poor performance of top players in home paint and floor and wall tiles. Leader in both home improvement and home paint Yung Chi Paint & Varnish MFG Co, wall and floor covering leader Champion Building Materials Co and bathroom and sanitaryware leader Ho Cheng Group, all declined further in retail value in 2017 due to the sluggish economy and stagnant housing market. The combined sales of these...

Euromonitor International's Home Improvement in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME IMPROVEMENT IN TAIWAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Strict Housing Policies and Labour Laws Negatively Impact Performance
Floor and Wall Tiles Maintain Fastest Declines in 2017
Home Paint, Bathroom and Sanitaryware, and Power Tools Decline
Competitive Landscape
Yung Chi Paint & Varnish Mfg Co Retains Lead Despite 2017 Decline
Domestic Players Account for the Majority of Overall Value Sales
TV Advertising Campaigns Remain A Major Marketing Method
Category Data
Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Posts Slower Decline in Overall Value Terms in 2017
Depressed Economic Outlook, Stagnant Housing Market and Revisions in Labour Laws Negatively Impact Overall Performance
the Industry Remains Split Between Domestic and International Players
Homewares and Home Furnishing Stores Maintains Lead in Distribution
Home and Garden Is Expected To See A Slow Recovery
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report