Home Improvement in South Africa

Home Improvement in South Africa

The rate of growth in home improvement retail current value sales accelerated to a four-year high during 2020. With consumers spending much more time at home during the year, they were better positioned to do maintenance work and take on DIY projects. COVID-19 also contributed to growth in DIY activity in comparison to DIFM (do it for me).

Euromonitor International's Home Improvement in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in South Africa
Euromonitor International
June 2021
List Of Contents And Tables
HOME IMPROVEMENT IN SOUTH AFRICA
KEY DATA FINDINGS
2020 IMPACT
Homebound consumers get busy with home maintenance and DIY
Price competition intensifies in decorate paint, where private labels continue to gain ground
E-commerce is growing, but home improvement chains remain dominant
RECOVERY AND OPPORTUNITIES
Home improvement demand growth will remain robust, as consumers take on more jobs themselves
Manufacturers will double down on promotional offers and discounting in an effort to lure price-sensitive consumers
As 5G makes internet access faster and more accessible, e-commerce will continue to grow in popularity
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2015-2020
Table 2 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 4 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 5 Distribution of Home Improvement by Format: % Value 2015-2020
Table 6 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOME AND GARDEN IN SOUTH AFRICA
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook