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Home Improvement in Italy

Home Improvement in Italy

In 2017 home improvement in Italy returned to positive sales results after several years of difficulties. Cordless power tools and drills showed the strongest growth, thanks to improved performance and usability compared to corded items. Positive sales results were also experienced by most of the other products in home improvement. During the recession DIY was a necessity, even if many customers were not skilled enough.

Euromonitor International's Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME IMPROVEMENT IN ITALY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Retailers To Offer Customer Support and Consulting Service To Drive Sales
Ceramic Tiles Remain the Most Preferred Type of Flooring
the Power of Neighbourhood Stores
Competitive Landscape
Ideal Standard Italia Ceases Operations in One of Its Plants
Energy Saving at the Core of Research and Development for Cromology
Wurth Italy, Hardware's Innovative Approach To Retail
Category Data
Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Government Stimulus Continues To Support Sales
Real Estate Market Shows Signs of Recovery
Ikea Needs To Simplify the Customer Journey
Online Marketplaces Are A Great Opportunity for Independents
Shopping Experience To Drive Customers To Physical Stores in the Future
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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