Following an uptick in 2015, home improvement progressed at a relatively higher growth rate of 1% in current value terms in 2016. This is in direct correlation with the strong rebound in the housing/construction industry in 2016. The majority of French households deem home improvement to be important and/or even necessary. This stance was strengthened by the weaker socioeconomic conditions seen over the review period which further bolstered do-it-yourself activities.
Euromonitor International's Home Improvement in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Improvement market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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