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Home Improvement in China

Home Improvement in China

Home improvement registered current value growth in 2017, but the increase was lower than the review period CAGR, as Chinese consumers preferred to hire professionals to carry out home improvement tasks. Hectic lifestyles leave consumers with limited time and energy to handle DIY and home improvement tasks. As a result, hand and power tools and decorating sundries are normally purchased and used by third party decorators rather than retail consumers.

Euromonitor International's Home Improvement in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME IMPROVEMENT IN CHINA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Weak Demand for DIY Projects Hampers Demand
Demographic Changes Impact Floor Covering
Product Improvement and Consumption Upgrading Support Rising Prices
Competitive Landscape
Hangzhou Nabel Group Maintains Its Lead in Home Improvement
the Leading Players Continue To Gain Share
the Attraction of Internet Retailing
Category Data
Table 1 Sales of Home Improvement by Category: Value 2012-2017
Table 2 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 4 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 5 Distribution of Home Improvement by Format: % Value 2012-2017
Table 6 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Grow at A Steady Pace
Consumption Upgrading Contributes To Growth in Home and Garden
Strong Fragmentation Remains, With Many Minor Unbranded Products
Offline Channels Integrate With Online Channels, Boosting Sales
Saturation and Housing Policy May Dampen Growth in Home and Garden
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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