Home Improvement in Australia

Home Improvement in Australia

2020 was a solid year for sales in home improvement, with current value growth around four times that seen in the previous year of the review period. This spike in demand was a result of several factors. First, social distancing restrictions and home working/studying confined people to their homes for much of the time, which encouraged spending on home improvements as Australians sought to enhance their living environments. Consumers also diverted expenditure that would normally be used to socia...

Euromonitor International's Home Improvement in Australia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Improvement in Australia
Euromonitor International
April 2021
List OF CONTENTS AND TABLES
HOME IMPROVEMENT IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Lockdown boosts home improvements as consumers carry out their own small sale renovations
Techtronic Industries Australasia continues to lead home improvement thanks to a surge in demand for power tools as DIY activity booms
An increase in kitchen renovations supports overall growth in home improvement
RECOVERY AND OPPORTUNITIES
Home improvement has a bright future, but growth rates will taper off somewhat as Australians revert to pre-pandemic lifestyles
Innovation in cordless power tools will drive growth in home improvements in the coming years
Premium lacquer and varnish products will continue to grow in popularity as Australians prioritise hygiene and clean aesthetics
CATEGORY DATA
Table 1 Sales of Home Improvement by Category: Value 2015-2020
Table 2 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 4 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 5 Distribution of Home Improvement by Format: % Value 2015-2020
Table 6 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
HOME AND GARDEN IN AUSTRALIA
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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