Home and Garden in Ukraine

Home and Garden in Ukraine

The recovery of the Ukrainian real estate market is stimulating demand for home and garden products, with value sales growing at a healthy pace in 2019. Demand is being driven by the fact that many consumers postponed purchases earlier in the review period due to concerns over the economy. In addition, unit prices are also being driven by inflation, escalating mark-ups, and the shift among consumers towards higher quality products. Among other trends positively influencing home and garden, there...

Euromonitor International's Home and Garden in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home and Garden in Ukraine
Euromonitor International
April 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Home and garden posts healthy growth in line with continued recovery
Value sales boosted by strong unit price growth
Strong competition ensures sales remain highly fragmented
Specialist retailers continue to lead distribution
Improving economy provides strong scope for growth
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Growing popularity of decorative gardening
Ongoing shift towards automated gardening practices
Rising disposable incomes fuel interest in gardening
COMPETITIVE LANDSCAPE
Wide product range and availability key to success in gardening
Agrofirma Germes benefits from demand for fertiliser
Ukrainian companies see better results than foreign manufacturers
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Strong price sensitivity drives demand for cheaper models
Growing demand for preinstalled LED lamp lighting
Increasing interest in minimalist design
COMPETITIVE LANDSCAPE
Merx Mobile leverages extensive network to remain in pole position
Competitive prices ensure local companies remain strongly positioned
New player Ledex Ukraine continues to see rapid sales growth
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Recovering real estate market fuels demand for home improvement
Cheap prices remain key to attracting price sensitive consumers
Demand for different materials impacted by new repair trends
COMPETITIVE LANDSCAPE
Tarkett continues to lead home improvement sales
Ukrainian companies leverage cheaper prices to attract consumers
Price sensitivity fuels strong demand for private label ranges
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Demand limited by fall in number of people cooking regularly
Value sales boosted by rising demand for quality
New innovative designs and materials help attract consumers
COMPETITIVE LANDSCAPE
Groupe Arc International leads sales
Kavalierglass benefits from well-designed but affordable ovenware
Higher quality international brands continue to lead value sales
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

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