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Home and Garden in Ukraine

HOME AND GARDEN IN UKRAINE
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Overall Value Growth Is Below the High Inflation Rate
Consumers Remain Price-sensitive
the Competitive Landscape Remains Highly Fragmented
Internet Retailing Sees the Highest Value Sales Growth in 2017
Home and Garden Set To Improve As the Economy Recovers
Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Ukrainians Invest in Gardening To Obtain Better Crops
Improving Quality of Gardening Products
Inflation Exerts Upward Pressure on Unit Prices
Competitive Landscape
Seeds Player Leads Gardening
Access To Large Store-based and Online Retailers Is A Key Success Factor
Private Label Is Weak in Gardening
Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Custom-built Indoor Furniture Restrains Category Growth
Design Becomes the Priority for Consumers
Changing Trends Within Light Sources and Lighting Fixtures
Competitive Landscape
Ukrainian Brands Dominate Home Furnishings
Ikea's Products Are Widely Distributed
Merx Mobile Leads the Way
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Housing Market Contributes To Sales Growth
New Design Approaches Alter Home Improvement
Low Purchasing Power Restrains Value Growth in 2017
Competitive Landscape
Tarkett Jumps Into the Lead
Private Label Strengthens Its Position
New Companies Perform Well
Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Good Designs and Quality Mid-priced Products Attract Consumers
Inflation and Currency Exchange Rates Affect Unit Prices
New Products Drive Sales of Ovenware
Competitive Landscape
the Leading Player Becomes More Influential
International Brands Dominate Homewares
Euroset Records the Fastest Retail Value Sales Growth in 2017
Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Home and Garden in Ukraine

In 2017, home and garden’s retail current value sales growth was below the country’s high inflation rate. This is partly because consumers are not ready to shift towards pricier options because of their low purchasing power. In addition, most consumers are still forced to postpone some purchases because of low disposable incomes. Moreover, although construction and the housing market are recovering, most consumers cannot afford large apartments.

Euromonitor International's Home and Garden in Ukraine report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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