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Home and Garden in Taiwan

Home and Garden in Taiwan

Retail value in home and garden records a slower decline in current terms in 2017 compared to 2016. Major influencing factors for this slowdown included continued economic recession, knock-on effects of stricter government regulations to reduce real estate speculation, weaker purchasing power as well as revisions in new labour laws implemented by the Taiwanese Government since January 2017. Home improvement saw the greatest decline due to the bleak economy and poor performance by almost all top...

Euromonitor International's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME AND GARDEN IN TAIWAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Posts Slower Decline in Overall Value Terms in 2017
Depressed Economic Outlook, Stagnant Housing Market and Revisions in Labour Laws Negatively Impact Overall Performance
the Industry Remains Split Between Domestic and International Players
Homewares and Home Furnishing Stores Maintains Lead in Distribution
Home and Garden Is Expected To See A Slow Recovery
Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Gardening Increases Slowly Due To the Economy and Poor Acceptance
Indoor Plants Remains the Largest Category, While Seeds Maintains Fastest Growth
Consumers Still Prefer Garden Centres for Various Products
Competitive Landscape
Taiwan Horticultural Co Leads Gardening Due To Wider Product Portfolio
Domestic Players Dominate Due To Familiarity and Stronger Connection
Brands Remain of Little Interest To Local Consumers
Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Salaries, Economy and Labour Laws Negatively Impact Category
Indoor Furniture Declines Further, While Home Textiles Grows Modestly
Light-emitting Diode Lamps (led) Posts the Fastest Value Growth
Competitive Landscape
Dairy Farm International Holdings Remains the Leading Player in 2017
Sales Are Divided Between Domestic and International Players
Retail Consolidation and Secondary Brands Boost Company Exposure
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Strict Housing Policies and Labour Laws Negatively Impact Performance
Floor and Wall Tiles Maintain Fastest Declines in 2017
Home Paint, Bathroom and Sanitaryware, and Power Tools Decline
Competitive Landscape
Yung Chi Paint & Varnish Mfg Co Retains Lead Despite 2017 Decline
Domestic Players Account for the Majority of Overall Value Sales
TV Advertising Campaigns Remain A Major Marketing Method
Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Homewares Remains the Only Entirely Positive Category
Stove Top Cookware Remains Stable Due To Long Replacement Cycles
Unbranded Products Still Account for the Majority of Homewares
Competitive Landscape
Dairy Farm International Holdings Leads Due To Diversified Products
Domestic and International Players Split Homewares Sales Equally
Bonus Points Promotions Help Boost Brand Visibility Among Consumers
Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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