Home and Garden in Sweden

Home and Garden in Sweden

A home building boom and rising disposable incomes have fuelled value sales growth in home and garden. However, growth has slowed, with sales hit further by an unusually hot summer in 2018. The number of new home builds has stalled and consumers are moving home less often. This has negative implications as many renovation projects are motivated by the move to a new home. There has also been a reduction in tax deductibles for expenses occurred in home renovations. This increases the cost of home...

Euromonitor International's Home and Garden in Sweden report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home and Garden in Sweden
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Sees Slower Growth
A Hot and Dry Summer Impacts Performance
A Diverse Competitive Environment
Shift To Internet Retailing Continues
Uncertain Outlook
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Power Tools for Rent
Greater Boldness in Home Paint Colour Choices
Slowdown Expected
Competitive Landscape
Tarkett Overtakes Tikkurila in 2018
Tikkurila Responds To Challenges
Wa Wallvision Sweden Dominates Wall Covering
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Hot and Dry Summer Hampers Sales
Internet Retailing's Share Is Growing
Wider Trends Fuel Interest in Gardening
Competitive Landscape
Blomsterlandet Extends Its Reach
Plantagen To Slow Outlet Expansion
Byggmax Eyes Opportunities at Budget Price Points
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Focus on the Home Continues, But Sustainability Adds Value
Store-based Retailers Face Strong Challenges
Economic Threats May Curtail Spending
Competitive Landscape
Ongoing Migration of Apparel and Footwear Specialist Retailers
Ikea Retains A Clear Lead
Ikea Responds To A Challenging Competitive Environment
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Online Growth Confined To Lower Price Points?
Sustainability Helps To Shape Demand
Increasingly Sophisticated Demand
Competitive Landscape
Mio Continues To Grow
H&m Home Expands Its Offer
Ikea Modernises To Retain Its Leading Position
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

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