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Home and Garden in Singapore

Home and Garden in Singapore

Total population growth in 2018 was 0.5%, compared to 0.1% in the previous year. This slow growth has also impacted housing completions growth. Growth of housing completions was 3.7% in 2018 – and it is expected to slow over the forecast period. The slow growth in housing completions is also attributed to a shift in focus by the government towards existing and older flats to prepare for ageing homes.

Euromonitor International's Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home and Garden in Singapore
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Changing Demographics Continue To Shape Home and Garden Demand
Homes Are Designed To Reflect Personal Lifestyles
Small Companies Compete in A Highly Fragmented Industry
Both Online and Offline Channel Strategies Are Prominent Among Home and Garden Players
Value Growth Is Expected To Be Relatively Slow in What Is A Mature Market
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Shift in Focus To Services Due To A Lack of DIY Culture in Singapore
More Companies Are Entering the Internet Retailing Space
Competitive Landscape
Nippon Paint Continues To Lead in Home Improvement
International Brands Remain Popular With Singaporeans
Category Data
Table 9 Sales of Home Improvement by Category: Value 2013-2018
Table 10 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 12 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 13 Distribution of Home Improvement by Format: % Value 2013-2018
Table 14 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Smart Gardening Is Gaining Traction Among New Gardeners
Edible Plants Continue To Be Popular With Singaporeans
Competitive Landscape
Private Label Continues To Dominate Gardening
Ikea Is the Leading Brand in Pots and Planters
Category Data
Table 16 Sales of Gardening by Category: Value 2013-2018
Table 17 Sales of Gardening by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Gardening: % Value 2014-2018
Table 19 LBN Brand Shares of Gardening: % Value 2015-2018
Table 20 Distribution of Gardening by Format: % Value 2013-2018
Table 21 Forecast Sales of Gardening by Category: Value 2018-2023
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Increasing Attention on Safe and Environmentally-friendly Homewares
Aesthetics Is An Important Factor in the Purchasing Decision
Competitive Landscape
Ikea Continues To Lead Homewares
Homeware Brands Collaborate With Retailers To Gain Sales Share
Category Data
Table 23 Sales of Homewares by Category: Value 2013-2018
Table 24 Sales of Homewares by Category: % Value Growth 2013-2018
Table 25 Sales of Homewares by Material: % Value 2013-2018
Table 26 NBO Company Shares of Homewares: % Value 2014-2018
Table 27 LBN Brand Shares of Homewares: % Value 2015-2018
Table 28 Distribution of Homewares by Format: % Value 2013-2018
Table 29 Forecast Sales of Homewares by Category: Value 2018-2023
Table 30 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Design-savvy Homemakers Look for Customisation in Home Furnishings
Shrinking Home Spaces Give Rise To New Innovation in Home Design
Competitive Landscape
Ikea Leads Home Furnishings
Intense Competition in Home Furnishings
Category Data
Table 31 Sales of Home Furnishings by Category: Value 2013-2018
Table 32 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 34 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 35 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 36 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 37 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

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