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Home and Garden in the Netherlands

Home and Garden in the Netherlands

Home and garden in the Netherlands recorded current value growth in 2018, yet this was the weakest growth registered since 2015. Slow growth was driven by the weakening housing market, whereby the number of new houses decreased and the number of houses changing ownership declined. As a result, home improvement and home furnishings saw a significant slowdown in growth. Also, despite the growth in the economy, consumer confidence dropped at the end of 2018, after announcements of price increases f...

Euromonitor International's Home and Garden in Netherlands report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home and Garden in the Netherlands
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
A Weakening Housing Market Leads To Slow Growth in Home and Garden
Smart Products Are Limited in Home and Garden and Adoption Is Slow
Ikea Leads Sales and Growth, But Small Companies Also Perform Well
New Concepts for Home and Garden Retailers, Growth for Internet Retailers
Home and Garden Is Expected To Record Slow Growth
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Home Improvement Records Growth Despite the Weak Housing Market
Mixed Performance in Floor Covering
Internet Retailing Sees the Fastest Growth in Home Improvement
Competitive Landscape
Intergamma Leads Home Improvement in the Netherlands
Kwantum Nederland and Hornbach Bouwmarkt Enjoy Rapid Growth
Coram International Continues To Grow With Its Sealskin Brand
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Are Boosted by Economic Growth
Campaigns To Increase the Plants in Gardens Benefits Horticulture
Internet Retailing Grows at the Expense of Store-based Retailing
Competitive Landscape
Intratuin Nederland Maintains Its Lead in Gardening
Private Label Is Important in Horticulture; Brands in Gardening Equipment
Ikea Records the Fastest Growth in Gardening
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Homewares Registers Growth Thanks To the Growing Dutch Economy
Value Addition in Homewares, But Consumers Look for Cheap Alternatives
Loyalty Programmes Are Here To Stay, Which Benefits the Category
Competitive Landscape
Ikea Retains Its Lead in Homewares and Records Strong Growth
Bk Cookware Records the Fastest Growth in Homewares
Local Brands Grow at the Expense of International Brands
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
the Economy Boosts Sales; the Weak Housing Market Dampens Sales
Internet Retailing Grows Unabated in Some Categories
New Concepts Such As Leasing Are Still Niche, But Could Grow
Competitive Landscape
Ikea Continues To Lead Home Furnishings
Kwantum Nederland and Intergamma See Strong Performances
Companies Specialising in Kitchen Furniture Record Poor Performances
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

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