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Home and Garden in Japan

Home and Garden in Japan

Home and garden is enjoying attention from female and young male consumers who have started practising DIY. However, the effect of the trend on current value sales growth in 2017 remained marginal. The increasing number of small family and single-person households is especially affecting home furnishings due to demand for smaller dwellings and less furniture. Price realisation is increasing due to consumer behaviour such as spending well on specific products and being price-conscious elsewhere.

Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME AND GARDEN IN JAPAN
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Gains Attention From A New Group of Consumers Enjoying DIY
Power Tools Continues To Receive Attention From Both Beginners and Professionals
Nitori Continues To Lead Home and Garden
Internet Retailing Increases Its Share in 2017
Growth of Home and Garden Will Remain Marginal in the Forecast Period
Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Older People Remain the Main Consumers of Gardening Products
Indoor Plants Meet Demand From Small Urban Apartments
Light and Safe Gardening Power Tools Remain Popular
Competitive Landscape
Takii and Sakata Continue To Dominate Seeds in 2017
Plant Protection Is Dominated by Sumitomo Chemical Group Companies
Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Indoor Furniture Sees Positive Growth in 2017
Home Textiles Continues To Perform Well
Led Set To Become the Main Lamp in the Forecast Period
Competitive Landscape
Nitori Leads Home Furnishings in 2017
Iris Ohyama Enjoys Attention With Its Led-related Products
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Bathroom and Sanitaryware Continues To See Positive Growth in 2017
Floor Covering Declining
Power Tools Remain Popular in 2017
Competitive Landscape
Power Tools Industry Sees Active Mergers and Acquisitions
Bathroom and Sanitaryware Becomes More Functional
Home Improvement and Gardening Stores Remains the Primary Channel
Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Homewares Sees A Slight Increase in 2017
Cookware Remains Popular in 2017
Competitive Landscape
Fast Fashion Trend Continues in 2017
Muji and Internet Retailers Remain Popular in 2017
Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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