Home and garden in Japan recorded growth in value terms in 2015. Japanese economic growth turned positive due to foreign economic recovery, Abenomics, the anti-deflation policy and the lower yen exchange rate. When the VAT increase from April 2017 is settled, growth is expected to fluctuate over the next few years. Manufacturers and retailers will struggle to retain strong demand thereafter. Both the decrease in new housing and the Japanese Government’s decision to support reform and the existin...
Euromonitor International's Home and Garden in Japan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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