Home and Garden in 2016: New Insights and System Refresher
Sales of home and garden references continue posting positive growth at global level driven by a strong performance in China and India, paired with a timid recovery in key Western European markets. With global sales over US$965 billion, home and garden posted 3% growth in 2015, with China alone contributing with 36% of global value gained. Increasing urbanisation, smaller living spaces, and increasing digital distribution are driving the agenda of manufacturers and retailers worldwide.
Euromonitor International's Home and Garden in 2016: New Insights and System Refresher global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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