2016 saw another favourable year of positive value growth for home and garden after a positive performance in 2015. Home furnishings and home improvement were the most dynamic categories, thriving primarily from the rebound in the housing/construction industries combined with low interest rates. The smaller categories of gardening and homewares were however less fruitful, impeded by a structural decline, legislative hindrance and evolving consumption patterns.
Euromonitor International's Home and Garden in France report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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