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Home and Garden in China

Home and Garden in China

Thanks to the robust economic environment and the good performance of the housing market, home and garden in China continued to experience solid current value growth in 2017. Increasing residential needs drove consumers’ growing demand for home decoration and home furnishing products. Also, rapid urbanisation, along with consumption upgrading, prompted consumers to pursue high-quality lifestyles with premium homewares and gardening products.

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME AND GARDEN IN CHINA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Continues To Grow at A Steady Pace
Consumption Upgrading Contributes To Growth in Home and Garden
Strong Fragmentation Remains, With Many Minor Unbranded Products
Offline Channels Integrate With Online Channels, Boosting Sales
Saturation and Housing Policy May Dampen Growth in Home and Garden
Market Data
Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Green Lifestyles Increase the Popularity of Gardening Products
the New Business Model of Educating Consumers Boosts Sales
Manufacturers Tailor Products To Suit Domestic Consumers
Competitive Landscape
Zhejiang Hongyue Horticultural Corp Leads Gardening in 2017
Fragmentation Due To Many Unbranded Products
Domestic Brands Outperform Their International Competitors
Category Data
Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
the Housing Market Has A Strong Impact on Home Furnishings
Rising Raw Materials Costs and Upgrading Support Rising Prices
New Styles of Homewares and Home Furnishing Stores Are Introduced
Competitive Landscape
Ikea (china) Investment Continues To Lead Home Furnishings
Omnichannel Retailing Supports the Performance of Local Manufacturers
Capital Injection Into Customised Home Furnishings
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Weak Demand for DIY Projects Hampers Demand
Demographic Changes Impact Floor Covering
Product Improvement and Consumption Upgrading Support Rising Prices
Competitive Landscape
Hangzhou Nabel Group Maintains Its Lead in Home Improvement
the Leading Players Continue To Gain Share
the Attraction of Internet Retailing
Category Data
Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Steady Progression in Homewares Is Related To Rising Purchasing Power
the Premiumisation Trend Leads Consumers To Invest More
Greater Consumer Education Promotes Wider Awareness of Homewares
Competitive Landscape
Zhejiang Supor Continues To Lead Homewares in 2017
Domestic Manufacturers of Homewares Lead
Homewares in China Remains Very Fragmented
Category Data
Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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