Home and Garden in Brazil

Home and Garden in Brazil

As Brazil leaves behind the worst economic recession it has faced in the last century, retail expenditure has finally shown signs of recovery, albeit slow paced. As a result, there were improvements in unemployment and housing rates, higher consumer confidence and a 5% increase in the median disposable income per household, which contributed to Brazilians returning to consuming home products. Despite a positive economy, however, the review period was marked with volatility and uncertainty about...

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home and Garden in Brazil
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Recovery Leads To Expenditure in Home Improvement But 2018 Is Marked by Consumer Uncertainty
Do-it-yourself Trend Strengthens With Consumer Weariness in Spending
Fragmentation in Home and Garden in Brazil Is Dichotomous
Internet Retailing Rises As A Future Key Retail Channel
However Still Modest, Positive and Steady Growth Projected Over the Forecast Period
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Economic Uncertainty Drives Consumers To Purchase Home Improvement Products With Safeguards
Do It Yourself and Retrofit Are Key Drivers for Pushing Sales of Power Drills Upwards
2018 Unforgiving Towards Home Paint
Competitive Landscape
Basf Maintains Home Improvement Leadership and Picks Up on DIY Trend
Power Tools Remains Concentrated
Leroy Merlin Launches First Home Improvement Marketplace in Brazil, and It May Boost the Retailer's Private Label
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Vertical Residences and Loner-living Lifestyle Adopt Gardening
As Urban Jungle Trend Popularises, Gardening Gains Traction
Internet Retailing and Supermarkets Gain Relevance As Sales Channel
Competitive Landscape
Tramontina Continues To Lead Gardening in 2018
Seed Companies Isla Sementres and Feltrin Sementes
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Downgrade of Materials Hinder Growth in Value
Product Quality Policies Expected To Impact Imports and Low-cost Brands
Cooking Enthusiasts Are A Big Target for Increasing Margins
Competitive Landscape
Tramontina Maintains Its Lead Despite Its Positioning
Brinox Boosts Sales With Popular Woks and Kitchen Utensils
Nadir Figueiredo Dominates Glassware Products
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Modest Economic Results Stall Full Home Furnishings Recovery
Indoor Furniture Sales Driven Mainly by Replacement
Internet Retailing Gains Traction Across Multiple Categories
Competitive Landscape
Coteminas Strengthens Its Leadership in Home Textiles
Ortobom Is the First Out of the Gate in Digital Environment
Led Momentum Boosts Philips and Osram Brands
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

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