Home Furnishings in Turkey

Home Furnishings in Turkey

Home furnishings have been impacted by the rising costs of raw materials in Turkey. Although the category has seen positive growth in constant terns, unit sales have slowed as consumers defer big ticket purchases thanks to price growth; inflation is the main driver of the double digit current value growth in 2021.

Euromonitor International's Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Furnishings in Turkey
Euromonitor International
June 2022
List Of Contents And Tables
HOME FURNISHINGS IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price growth impacts consumer demand
Decrease in home sales, but increase in the number of weddings
Promotion is a challenge, but Turkish industry well positioned to cope
PROSPECTS AND OPPORTUNITIES
Home furnishings set for growth as post-pandemic life stabilises
Outdoor furniture is to demonstrate the best performance
Companies are to invest on their e-commerce infrastructure
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2016-2021
Table 2 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 4 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 5 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 6 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 7 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
Home and garden in Turkey registered positive value growth in 2021
Increased unit prices was a major driver of market value growth
The market for home and garden was very fragmented
E-commerce continues to gain
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2016-2021
Table 10 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 12 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 14 Distribution of Home and Garden by Format: % Value 2016-2021
Table 15 Distribution of Home and Garden by Format and Category: % Value 2021
Table 16 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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