Home Furnishings in Turkey

Home Furnishings in Turkey

VAT in Turkey was reduced from 18% to 8% on 2 January 2020, which benefited home furnishings at the beginning of the year. However, as the COVID-19 pandemic emerged in March 2020, sales in this category saw a significant contraction. This was primarily a result of widespread store closures and the fact that home furnishings manufacturers and retailers were not yet equipped to take advantage of the shift toward online shopping. However, many players acted quickly and concentrated on developing an...

Euromonitor International's Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Furnishings in Turkey
Euromonitor International
May 2021
List Of Contents And Tables
HOME FURNISHINGS IN TURKEY
KEY DATA FINDINGS
2020 IMPACT
Government sales in home furnishing a challenging economic climate
Domestic player Istikbal continues to lead home furnishings in 2020, but the category
Home office furniture records strong growth thanks to a shift in favour of home working, while growth in light-emitting diode lamps reflects government intervention as standards decline
RECOVERY AND OPPORTUNITIES
Home furnishings will record solid growth thanks to the performance of light-emitting diode lamps (LED), home office furniture and outdoor furniture
A revival in house sales will boost the performance of indoor furniture across the forecast period
E-commerce and discounters are set to continue gaining ground at the expense of other retail channels
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2015-2020
Table 2 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 4 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 5 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 6 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 7 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2015-2020
Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook