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Home Furnishings in Turkey

Home Furnishings in Turkey

Current value growth in indoor furniture started to slow at the end of 2013 as consumers’ disposable incomes stagnated. Moreover, consumer confidence reached a record low immediately after the failed coup in July 2016. Given the importance of the category due to the fact that indoor furniture manufacturers make a significant contribution to both domestic consumption and overall Turkish exports, the government reduced VAT on indoor furniture to 8% from 18% in the first quarter of 2017 in order to...

Euromonitor International's Home Furnishings in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME FURNISHINGS IN TURKEY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Indoor Furniture Set To Continue To Record Healthy Growth As Branded Products Gain Ground
Price Competition Set To Intensify, Particularly in Home Textiles and Light Sources
Home Furnishings Through Internet Retailing Set To Perform Very Well
Competitive Landscape
Local Players Lead Home Furnishings
Brand Manufacturers of Led Lamps Set To Be Challenged by Strong Volume Sales of Lower Quality Products
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2012-2017
Table 2 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 4 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 5 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 6 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 7 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Records Positive Current Value Growth in 2017
Increasing Price Sensitivity of Consumers Hampers Stronger Value Growth
Branded Home and Garden Gains Significant Value Share in 2017
Internet Retailers and Discounters Play A Key Role in Driving Value Growth
Further Steady Value Growth Anticipated Over the Forecast Period
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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