Home Furnishings in Thailand

Home Furnishings in Thailand

In 2020, retail current value sales in home furnishings plunged by almost 10% as retailers were forced to close their stores during the lockdown and consumers put off expensive purchases due to high economic instability. This led some smaller retailers in home furnishings, particularly independents, to exit the category as they did not have the resources to survive. In 2021, however, the category was able to recover well as physical retailing outlets were reopened and retailers held promotional...

Euromonitor International's Home Furnishings in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Home Furnishings in Thailand
Euromonitor International
June 2022
List Of Contents And Tables
HOME FURNISHINGS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boost in home furnishings sales as consumers purchase the big-ticket items postponed last year
Home working enables home office furniture to buck the downward trend
Fragmented category remains led by Index Living Mall as players adjust strategies to cope with the pandemic environment
PROSPECTS AND OPPORTUNITIES
Robust sales prospects for home furnishings as consumers continue to spend more time at home
Expected rise in demand for smart lighting to lead to more launches
Integration of furniture and technology will appeal to Gen Z consumers
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2016-2021
Table 2 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 4 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 5 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 6 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 7 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME AND GARDEN IN THAILAND
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2016-2021
Table 10 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 12 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 13 Distribution of Home and Garden by Format: % Value 2016-2021
Table 14 Distribution of Home and Garden by Format and Category: % Value 2021
Table 15 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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