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Home Furnishings in South Africa

Home Furnishings in South Africa

As difficult economic conditions and rising product costs continue to impact, the strain on household incomes and expenditure continues to be seen in home furnishings. Consumers are increasingly looking to save money. DIY solutions in the home improvement and home furnishings subcategories such as home textiles are increasingly being implemented to add aesthetic appeal for homeowners at lower cost.

Euromonitor International's Home Furnishings in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME FURNISHINGS IN SOUTH AFRICA
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Home Textiles Continues To Contribute To Positive Consumer Expenditure Based on Cost-saving Product Offerings
Incandescent Light Bulbs No Longer Shining So Bright As Halogen Lamps and Led Formats Steal the Spotlight
Braaing Remains A Favoured South African Traditional Pastime
Competitive Landscape
Mr Price Group Solidifies Strong Position Based on Mass Appeal and Competitive Price Points
Weber and Cadac Remain Prominent Brands in Barbeques
Poor Economic Performance Expected To Lead To Constrained Growth Over the Forecast Period
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2012-2017
Table 2 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 4 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 5 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 6 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 7 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Executive Summary
Despite Water Restrictions, Home and Garden Continues To Grow
Gardening Heavily Influenced by Ongoing Drought
Millennials Gaining Momentum As Crucial Consumer Segment As Their Spending Power Increases
Home and Garden Industry Remains Heavily Fragmented
Consumers Expected To Support Industry With Marginal Home and Garden Growth, With DIY Products Gaining Traction
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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