A very influential factor on sales of home furnishings as a whole in 2015 was the fact that Italian consumers were becoming increasingly aware of their spending, weighing up where and on what to invest their money more carefully than previously. The trade-off was therefore not only between new bedroom and living room furniture, for instance, but also between new furniture and another holiday, for example. As a result, decorative elements such as home textiles and curtains on the one hand, and si...
Euromonitor International's Home Furnishings in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Furnishings market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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