Home Furnishings in Germany

Home Furnishings in Germany

Home furnishings posted moderate current value growth overall in 2019, albeit with strong performances seen in areas such as LED lamps, outdoor furniture and kitchen furniture.

Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Furnishings in Germany
Euromonitor International
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Home furnishings posts dynamic performances within certain products
Brand manufacturers of LED lamps set to be challenged by strong volume sales of lower-quality products
Multichannel strategies blur the lines between online and offline
COMPETITIVE LANDSCAPE
Ikea continues to lead home furnishings
Emma, Casper and Bodyguard post strongest growth in mattresses
Weber continues to lead barbecues
CATEGORY DATA
Table 1 Sales of Home Furnishings by Category: Value 2014-2019
Table 2 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 4 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 5 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 6 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 7 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home and garden posts its sixth consecutive year of growth
Indoor gardening benefiting from the urbanisation trend
Home and garden remains highly fragmented in 2019
Chains and independent retailers establish an e-commerce presence
Home and garden is expected to perform strongly in the coming years
MARKET DATA
Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources

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