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Home Furnishings in Germany

Home Furnishings in Germany

“Going green” is becoming increasingly attractive as a business strategy, and home furnishings is no exception. Manufacturers are offering more sustainable and eco-friendly products made of natural fibres, which in principle are more sustainable than synthetic fibres. Examples are SeaCell, which is a fibre composed of algae, and is currently being used in bath textiles, and Qmilk, which is a fibre made of milk proteins and is being used for bed textiles. Some indoor living manufacturers are also...

Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Furnishings in Germany
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Value Growth Maintained With Due To Sustainability Trend
Led Lamps Keeps Rising Strongly
Outdoor Living Benefits From the 2018 Heatwave
Competitive Landscape
Ikea Ramps Up Its Tech Efforts
Online Players Boost Competition in Mattresses
Philips Remains Strong in Lighting Thanks To Led Focus
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2013-2018
Table 2 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 4 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 5 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 6 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 7 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Executive Summary
Increase in Single-person Households Boosts Demand
Augmented Reality Boosts Sales Potential
E-commerce Continues To Grow, Eroding the Shares of Specialists
Smart Home Innovations Indicate 2019 Will Be A Significant Year
the Outlook for Home and Garden Is Sustainable and Ethical
Market Data
Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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