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Home Furnishings in Germany

Home Furnishings in Germany

As the industry has witnessed consolidation in recent years, with this likely to continue, both retailers and manufacturers will have to innovate so as to be able to cater for consumers’ changing shopping behaviour. Consumers’ needs and wants are likely to become more diverse in the EU’s largest market, which is why different consumer groups should be targeted separately. The typical German consumer plans purchases in advance and rarely buys on impulse, which means that companies will have to fo...

Euromonitor International's Home Furnishings in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME FURNISHINGS IN GERMANY
Euromonitor International
April 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Importance of A Cross-channel Presence
Human Centric Lighting
Megatrends To Impact Home Furnishings
Competitive Landscape
Mattresses Sees New Entrants
Weber Continues To Lead Barbecues
Ikea Remains the Leading Player in Home Furnishings Thanks To New Concepts
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2012-2017
Table 2 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 4 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 5 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 6 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 7 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Record Steady But Moderate Current Value Growth
Technology Starts To Impact Home and Garden
Innovation, Diversification and Added Value Stand Out As Key Differentiators
Specialists Remain Important But Internet Retailing Records the Strongest Growth
Home and Garden To Benefit From Technology-driven Premiumisation
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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