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Home Furnishings in China

Home Furnishings in China

Home furnishings recorded healthy current value growth in 2017. The strong housing market in China in 2016 supported the demand for home decoration and home furnishings in 2017. According to the National Statistics Bureau of the PRC, residential housing sales measured by floor space sold jumped by 22% in full year 2016, following the lowering of deeds and business tax for property transactions, implemented in February 2016.

Euromonitor International's Home Furnishings in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


HOME FURNISHINGS IN CHINA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Housing Market Has A Strong Impact on Home Furnishings
Rising Raw Materials Costs and Upgrading Support Rising Prices
New Styles of Homewares and Home Furnishing Stores Are Introduced
Competitive Landscape
Ikea (china) Investment Continues To Lead Home Furnishings
Omnichannel Retailing Supports the Performance of Local Manufacturers
Capital Injection Into Customised Home Furnishings
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2012-2017
Table 2 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 4 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 5 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 6 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 7 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Continues To Grow at A Steady Pace
Consumption Upgrading Contributes To Growth in Home and Garden
Strong Fragmentation Remains, With Many Minor Unbranded Products
Offline Channels Integrate With Online Channels, Boosting Sales
Saturation and Housing Policy May Dampen Growth in Home and Garden
Market Data
Table 9 Sales of Home and Garden by Category: Value 2012-2017
Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 13 Distribution of Home and Garden by Format: % Value 2012-2017
Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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