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Home Furnishings in Brazil

Home Furnishings in Brazil

Growth in retail sales of home furnishings has partially recovered from consecutive drops during the economic crisis from 2015 to 2016 and a subsequently weak 2017 period. The much-awaited economic rebound was set to support a yet timid upturn environment for home furnishings. The largest category – indoor furniture – was the key responsible to drive this conservative growth in 2018 as due to its high average ticket nature, weak disposable income gains tied to lingering high level of unemploymen...

Euromonitor International's Home Furnishings in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Indoor Living, Lighting, Outdoor Living.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Furnishings market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Home Furnishings in Brazil
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Modest Economic Results Stall Full Home Furnishings Recovery
Indoor Furniture Sales Driven Mainly by Replacement
Internet Retailing Gains Traction Across Multiple Categories
Competitive Landscape
Coteminas Strengthens Its Leadership in Home Textiles
Ortobom Is the First Out of the Gate in Digital Environment
Led Momentum Boosts Philips and Osram Brands
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2013-2018
Table 2 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 4 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 5 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 6 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 7 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 8 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Executive Summary
Economic Recovery Leads To Expenditure in Home Improvement But 2018 Is Marked by Consumer Uncertainty
Do-it-yourself Trend Strengthens With Consumer Weariness in Spending
Fragmentation in Home and Garden in Brazil Is Dichotomous
Internet Retailing Rises As A Future Key Retail Channel
However Still Modest, Positive and Steady Growth Projected Over the Forecast Period
Market Data
Table 9 Sales of Home and Garden by Category: Value 2013-2018
Table 10 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 12 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format: % Value 2013-2018
Table 15 Distribution of Home and Garden by Format and Category: % Value 2018
Table 16 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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